Inbound Marketing Strategies for small business
Posted by Shari Sultana on Fri, Jun 12, 2009
Do you have a strategy method and tactics for attracting new leads? What is it?
Is it a mulit-faceted approach or singular like putting up a website and hoping the customers will find you?
Here's my strategy and these are my tactics:
Strategy: Inbound marketing methods
Tactics:
- I have a monthly subscription to HubSpot. I use their software tool because it's the most comprehensive and all encompassing internet marketing tool available. Before HubSpot I spent a year using several SEO tools to patch together the information I get presented to me inside my HubSpot dashboard. The time and money I save NOT using those other tools is worth the cost of my HubSpot account.
- Blogging on a consistent basis. Ideally everyday but currently once a week. This is one of the most important methods of promoting for a few reasons (albeit not always easy to do) Blogging, when done properly, creates more content for your website, more links for your website, more visitors to your website.
- Properly structured website with lots of informative content, and optimized for SEO
- Social networking on sites like Twitter, Facebook and Linked In. (those are my top 3 although there are many more)
- Create compelling landing pages with killer calls to action. (In the next few weeks I will have a free download available on my site for interested prospects)
That is my strategy and those are some of my tactics. What about you? What are your inbound marketing strategies and what are your tactics? What are you doing to help your customers find you?