Modern Marketing Blog

I got an email the other day from a fellow virtual assistant asking me "how do I get clients? Where can I find them?" My answer was - don't waste your valuable time looking for clients. Use your valuable time creating a trail for clients to find YOU!

Huh? Are you shaking your head wondering what I'm on about...well don't. It's simple really. You see, "clients" are people just like you. They know what they want and they seek it out. Think about it - when you want to find something online what's the first thing you do? You Google it - right? (or Yahoo it, or Live it, or whatever search engine you use) The point is, you're looking for an answer to your question. 

A really smart and savvy virtual assistant will make sure her website gets shown high up in that Google search. But how? Well, the first and best strategy is to properly optimize your site for search engines using keyword phrases. The second strategy is to create quality content for your clients via content rich web pages and by blogging. The third strategy is to get involved in social networking like Twitter, Facebook, LinkedIn and forums. The fourth strategy is link building.

Remember the movie "Field of Dreams" and the line "if you build it, they will come"? (or something like that) That's true on the internet, if done properly. Build a well structured, optimized website with lots of quality content, participate in social networking and the clients will come. It won't happen overnight because nothing decent ever happens overnight. But if you build it and nurture it, eventually, they will come.