Modern Marketing Blog

I spoke with a solo business owner this morning who mentioned he doesn't have time for social media networking even though he knows he should. "I'm too busy trying to sell my products" he said. "That's precisely why you should be networking on Twitter or Facebook" I said. Who do people buy from? They buy from people they know, trust and like. Or, they buy from someone who has been recommended by a friend. Twitter and Facebook are full of friends; old, new and soon to be.

The beauty of Facebook and Twitter is they are "social' by nature. Twitter is like a business mingle. It isn't the place for pushy sales pitches. Subtle yes, pushy no. Twitter is a great place to meet people and engage them in conversation. Curious as humans are they will want to check out your Twitter profile, with your website URL, allowing them to follow and learn more about your business. 

I think of Facebook as more of a town square. It's a place where friends gather to meet as well check out the offerings in the marketplace. I can go to my Facebook account and see the goings-on of all my friends at a glance. I can catch up with old friends and check out the new groups I've joined all at the same time. I can see who's offering what and decide whether I'm interested or not. 

The bottom line is this: if you're a small business owner interested in selling online you need to make the time to network on Facebook and Twitter. Granted, there are some online businesses that may not benefit from either of these 2 social media outlets. But how will you know if you don't at least see what they have to offer. There's no debate that both places provide an opportunity for you ,and ultimately your business, to be seen, heard and recognized. That's a key component to marketing.

I'll get you started. Connect with me on Twitter and Facebook.  Mention that you read this blog post.