Posted by Shari Sultana on Tue, Mar 23, 2010
Small business owners with limited budgets should take advantage of the HubSpot service network to grow their business. The service network comprises a number of marketing agencies that specialize in using HubSpot to help companies get found online, generate more leads and increase revenue.
Small business owners, and particularly those do-it-yourselfers, most often lack the time it takes to do inbound marketing. That's why the HubSpot service network exists. It's to help you get the work done by having a Partner do it for you. This gives you more time to work on other aspects of growing your business while still reaping the benefits that inbound marketing can bring.
Business owners with small budgets can hire a partner to help them do the heavy lifting by taking on the time consuming yet important tasks that are part of a successful inbound marketing campaign. Link Building, landing page creation, CMS assistance, blog writing, article marketing, keyword research, social media and more are all services that you can find in the HubSpot Service Network.
Don't let lack of time or a limited budget stop you from reaping the benefits of inbound marketing. You can hire a Partner to do as much or as little as you want.
Posted by Shari Sultana on Mon, Oct 19, 2009
Today is the day that the book "Inbound Marketing - Get found using Google, Social Media and Blogs" hits bookstores for sale.
I have been waiting for this book to become available since I first heard about it several weeks ago. I've already purchased my copy and am eagerly waiting for it to arrive.
According to the book's description on Amazon, "The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell".
It's a book whose time has come. Indeed, as each day passes more businesses take to the internet to grow their businesses. The winners will be those who embrace Inbound Marketing.
If you haven't already, I'd suggest you consider picking up your own copy of the book and start implementing the strategies of inbound marketing into your own online marketing plan. Your customers are looking for you.
Posted by Shari Sultana on Tue, Oct 06, 2009
Every business with an online presence faces the same problem - How do I get my website found online by my prospects and customers? Simple. Create content. Lots and lots of content. Then, disperse that content to as many places as possible. Here are 7 ways to create content and help you get found online.
1.Create and maintain a Blog
Writing a blog creates fresh content for your website and adds a new page for search engine spiders to find and index. Blogs are a great method for engaging your readers in conversation and can help to position you as an expert in your niche. Just remember to keep your blog updated regularly. Having NO blog is better than starting and then abandoning a blog.
2. Write Articles
Writing articles are great for building links to your site. Submit your niche articles to high page rank article sites to disperse great content that helps you get found online.
3. Create Videos
Use video as a way to showcase your messages, ideas and products. Short videos less than 5 minutes are more likely to keep your viewers attention.
4. Record Podcasts
A great portable on demand strategy for spreading your ideas. Create a weekly podcast that your listeners can download for listening on the go.
5. Hold free Webinars
Hold a free webinar to share your content with your audience in real time. Webinars can be recorded and archived online to be discovered by your prospective customers at any time.
6. Send out an e-Newsletter
A great way to build a list of prospective customers. Create a monthly newsletter chock full of useful information and special offers just for subscribers. Use this powerful medium to get in front of and stay in touch with your subscribers.
7. Write Press Releases
Diversify your content by issuing press releases to announce new products or important news that will benefit your customers.
So there you have it. A key component to getting found online is to create useful content and then spread that content through a variety of online channels. What are some other ways to create useful content for your prospects?
Flickr image by iirraa