Writing a blog creates fresh content for your website and adds a new page for search engine spiders to find and index. Blogs are a great method for engaging your readers in conversation and can help to position you as an expert in your niche. Just remember to keep your blog updated regularly. Having NO blog is better than starting and then abandoning a blog.

2. Write Articles

Writing articles are great for building links to your site. Submit your niche articles to high page rank article sites to disperse great content that helps you get found online.

3. Create Videos

Use video as a way to showcase your messages, ideas and products. Short videos less than 5 minutes are more likely to keep your viewers attention.

4. Record Podcasts

A great portable on demand strategy for spreading your ideas. Create a weekly podcast that your listeners can download for listening on the go.

5. Hold free Webinars

Hold a free webinar to share your content with your audience in real time. Webinars can be recorded and archived online to be discovered by your prospective customers at any time.

6. Send out an e-Newsletter

A great way to build a list of prospective customers. Create a monthly newsletter chock full of useful information and special offers just for subscribers. Use this powerful medium to get in front of and stay in touch with your subscribers.

7. Write Press Releases

Diversify your content by issuing press releases to announce new products or important news that will benefit your customers.

So there you have it. A key component to getting found online is to create useful content and then spread that content through a variety of online channels. What are some other ways to create useful content for your prospects?  

Flickr image by iirraa